Search engine optimization (SEO) is a part of website construction. It is a technique used to format your content and web page code that makes it more readable by search engines such as Google. The keyword research you do to find content is based off of the phrases used to search for content. Keyword research helps you find the best matches from the Google keyword tool to help readers find your website. However, aggressive SEO methods such as keyword stuffing can negatively impact your Google rating.
Keyword Finder and Website Contents
The keyword finder tool is typically the Google Adwords Keyword Tool. Google has a public page that all users can view, or you can sign up for an Adwords account and have access to better statistics. You find the keywords that match user searches. This tool is used by most affordable small business SEO experts and content writers.
Keyword stuffing is an aggressive way to add keyword phrases in a web page. The content you create for a web page should be natural with keyword phrases added within the content to ensure that the search engines properly index your web contents. Keyword stuffing occurs when you repeat the keywords over and over, making the content “stuffed” full of phrases. This is what is called “keyword stuffing.” Google penalizes for keyword stuffing. For that reason, some experts have speculated that the most efficient amount of keyword phrases placed in website content is 3-5%. However, Google has never announced a keyword density that is right for its search engine.
The Theory of Keyword Density
Some SEO experts have created theories around Google’s Googlebot spider. The theory is that 3-5% is the best keyword density. That means for every 100 words you type, the keyword phrase is repeated 3 to 5 times within the content. This is based off of theories, and there is no official word from Google that verifies this is the most efficient way to draw in more readers and rank your website content above any other website.
Google recommends that the website owner writes naturally, but create website code that helps Google index pages better. This means add keyword phrases to image captions, and create hyperlinks that use you keyword phrases. Use links that provide readers with authoritative references such as .edu or .gov links.
Avoid keyword stuffing when you hire a website content writer or when you write the content yourself. Keyword stuffing leads to Google penalties, and a penalty can cause your site to get pushed to hundreds of pages lower. Write naturally, and create content that brings high quality information to readers to avoid any penalties. You may get an initial boost from keyword stuffing, but ultimately, your website rank is devalued.